Super Bowl 58 has concluded, and the Kansas City Chiefs emerged victorious against the San Francisco 49ers. However, the spotlight wasn't solely on the game itself for many viewers.
The Super Bowl represents advertising's grandest stage, with companies vying for limited spots to showcase their products to millions of consumers. For the second consecutive year, the average cost of a 30-second ad spot reached a staggering $7 million. Despite the decline in linear ad revenue, companies recognize the unparalleled opportunity the Super Bowl offers to connect with a massive audience.
"Sports is still an advertiser’s delight," remarked Disney CEO Bob Iger during the company's earnings call on Wednesday.
This year, consumer packaged goods like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms took center stage in the ad lineup. Celebrity endorsements were abundant, featuring Christopher Walken, Ben Affleck, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon, and Jennifer Aniston.
While there were fewer automotive commercials this year, those present predominantly focused on showcasing new electric vehicles.
Let's take a look at some of the standout commercials from Super Bowl 2024:
- Beyoncé attempts to break the internet with Verizon.
- Uber Eats emphasizes its capability to deliver almost anything.
- Ben Affleck stars in Dunkin’s ad for DunKings.
- E-Trade introduces the concept of picklebabies.
- BMW adopts the theme of 'Talkin’ like Walken’ to promote EVs.
- Arnold Schwarzenegger plays a good neighbor for State Farm.
- Tina Fey uses stunt doubles to explore everything Booking.com offers.
- Kate McKinnon and Hellmann’s Mayo Cat tackle food waste.
- Dan Levy and Lil Wayne assist with homework for Homes.com.
- Robert Kennedy Jr. features in a Super Bowl ad.
Contributions to CNBC’s Super Bowl coverage came from Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson, Dan Mangan, and Jordan Novet.
That concludes the Super Bowl 58 ad lineup—a mix of major snack brands, intriguing head-scratchers, and entertaining star-studded moments.