For many, Marley stands as a symbol of marijuana advocacy, and his impact on cannabis culture is indisputable. Keshawn Warner, co-founder of Dazed, a cannabis dispensary in Massachusetts and New York, considers Marley a cornerstone of the marijuana community. He anticipates a spike in weed sales as fans flock to theaters, perhaps indulging in joints or edibles before the movie.
While some businesses directly tie promotions to the biopic, others honor Marley’s legacy in diverse ways. Planet 13 in Las Vegas is giving away tickets to a concert by Marley’s sons, Damian and Stephen. Olivia Alexander, CEO of Kush Queen, believes the film will cast a positive light on the cannabis industry, showcasing Marley’s advocacy and the virtues of the plant.
Several companies pay homage to Marley with themed products, like El Blunto’s Marley-inspired humidor. However, not all cannabis businesses expect a significant boost in sales. Greg Centrone, manager of Bud’s Glass Joint in Phoenix, foresees that sales of Marley Natural products might experience the most impact.
Peter Tang, co-owner of the Plugplay cannabis brand, predicts a modest increase in consumer sales but doesn’t foresee reaching the levels seen on 4/20. Nonetheless, he acknowledges the excitement among cannabis enthusiasts in the media.
As filmgoers prepare to immerse themselves in Marley’s story, the choice of which cannabis strain to indulge in becomes paramount. Whether it's a relaxing indica or an energizing sativa, viewers are faced with a delightful dilemma as they embark on their cinematic journey.
In summary, the release of the Bob Marley biopic has stirred up excitement in the pot industry, with businesses hoping to capitalize on the film’s popularity to boost sales. Marley’s influence on cannabis culture is celebrated through various promotions and themed products, promising an immersive experience for fans and enthusiasts alike.